Audacious AMCThe little automaker that held its own with Detroit’s Big Three
A lizard-green compact car with a severe, almost vertical hatchback. Your ’72 AMC Gremlin certainly turns heads. Known for category-bending cars and cutting-edge innovation, American Motors Corporation was a true original. Battling the Big Three with a philosophy it called “dinosaur fighting,” the ambitious marque pioneered designs and options often decades ahead of their time. From mileage-conscious compacts to a very serious muscle car—the iconic AMX. Revisit the original auto-industry disruptor with this collection of AMC cars and memorabilia.
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